Tools such as Spyfu, SEMRush, and Google Keyword Planner provide for testing of your list of keywords to determine the ones with the potential of generating significant traffic.

On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry. Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. For that case, you can leave your content open. On the other hand, if your content is SEO focused, you need to answer the questions from your potential customers while ensuring the content is leveraged for indexing by search tools for purposes of attracting those customers to your website. Not unless you want the targeted audience to find the content through Bing or Google and eventually bypass the step of filling in their contact details. In case you decide to gate the content to generate leads, then you might not want search tools to index the content directly.

Generating Leads or Search Engine Optimization?ДЄmong the significant challenges faced by SaaS companies, when it comes to optimizing content, is deciding on whether to gate the content to generate leads, or leave it as open as it is for SEO purposes. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process. If SEO is done correctly, then you are bound to experience improved organic traffic, which would translate to an increase in sales generation. SEO for SaaS improves CompanyвЂ™s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing. Organic traffic, on the other hand, can account for more than 40% of your company's revenue. In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI). Whether you're a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition.

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